THE SUPERBOWL COMMERCIALS :-(

I think we can sum up this year's superbowl commercials quite easily: sub-par. They really let me down. The only memorable ones were done by Coca-Cola and Budweiser...the usual standouts. Nothing else was even the least bit special. You would have thought it was just a regular game. Some of the ads were regular commercials we see each day! Companies like Alltel didn't even bother to produce any new material, but simply aired the same lame ad they've been running for weeks.

So where are we headed in advertising when the most anticipated and sought after television ad spots of the year are no longer coveted?